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Marketing Strategy and Competitive Positioning PDF




by John Saunders, Nigel F. Piercy and Brigitte Nicoulaud Graham Hooley : Marketing Strategy and Competitive Positioning

ISBN : # | Date : 2008

Description :

PDF-502ac | … Marketing Strategy and Competitive Positioning


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Building Routes to Customers: Proven Strategies for Profitable Growth PDF




by Peter Raulerson : Building Routes to Customers: Proven Strategies for Profitable Growth

ISBN : #0387799508 | Date : 2009-02-06

Description :

PDF-7be0f | Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the auth… Building Routes to Customers: Proven Strategies for Profitable Growth


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Building Routes to Customers: Proven Strategies for Profitable Growth by by Peter Raulerson

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: Handbuch für Kaufleute (German Edition)

ISBN : #340999114X | Date : 1991-01-01

Description :

PDF-069b9 | Vorwort Unser Wissen hat sich in immer kürzeren Zeitabständen verdoppelt. Wo früher eine entsprechende Erkenntnis lOOJahre(z. B. von ISOObis 1900)inAnspruchnahm, wirdheute der gleiche Zuwachs an Wissen und Erkenntnissen in weniger als 10 Jahren bewirkt. Dies gilt auf dem technologischen Terrain, erfaßt indes auch andere Gebiete, nicht zuletzt vorrangig das kaufmännische Wissen. Hieraus erwäc… Handbuch für Kaufleute (German Edition)


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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods PDF




by Shel Israel : Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

ISBN : #1591842794 | Date : 2009-09-03

Description :

PDF-ba6fe | Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation. Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. … Twitterville: How Businesses Can Thrive in the New Global Neighborhoods


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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by by Shel Israel

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Compressing the Product Development Cycle: From Research to Marketplace PDF




by Bernard N. Slade : Compressing the Product Development Cycle: From Research to Marketplace

ISBN : #0814450067 | Date : 1992-11

Description :

PDF-2f10a | Written in non-technical language, this text analyzes the principle reasons for America’s long development cycles, explores the factors that drive the product cycle, and proposes practical steps to shorten the product’s path to market…. Compressing the Product Development Cycle: From Research to Marketplace


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Compressing the Product Development Cycle: From Research to Marketplace by by Bernard N. Slade

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Marketing to Older Consumers: A Handbook of Information for Strategy Development PDF




by George Moschis : Marketing to Older Consumers: A Handbook of Information for Strategy Development

ISBN : #0899307647 | Date : 1992-10-23

Description :

PDF-18ef7 | Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easi… Marketing to Older Consumers: A Handbook of Information for Strategy Development


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

Description :

PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers PDF




by Bridget Brennan : Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

ISBN : #0307450392 | Date : 2011-09-13

Description :

PDF-f0525 | If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when … Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers


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Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce) PDF




by J.E.J. Prins : Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)

ISBN : #9041118454 | Date : 2002-07-03

Description :

PDF-69bcc | Electronic commerce is here to stay. No matter how big the dot-com crisis was or how far the e-entrepreneurs’ shares fell in the market, the fact remains that there is still confidence in electronic trading. At least it would appear that investors are confident in e-companies again. However, not only trust of venture capitalists is of importance — consumers also have to have faith in on-line bu… Trust in Electronic Commerce: The Role of Trust from a Legal, an Organizational and a Technical Point of View (Law and Electronic Commerce)


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Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations) PDF




: Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)

ISBN : #1137427493 | Date : 2015-04-08

Description :

PDF-c2aeb | The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe…. Western European Perspectives on the Development of Public Relations: Other Voices (National Perspectives on the Development of Public Relations)


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by Rupert Potter : mCommerce

ISBN : #1908293276 | Date : 2013-08-01

Description :

PDF-d991e | mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many o… mCommerce


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mCommerce by by Rupert Potter

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Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition PDF




by Jim Sterne : Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition

ISBN : #0471382582 | Date : 2000-05-08

Description :

PDF-7b961 | A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally r… Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, 2nd Edition


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European Retail Research: 2008 | Volume 22 PDF




: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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by Jan Lies : Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition)

ISBN : #3658173645 | Date : 2017-03-28

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PDF-505f2 | Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei geht es unter anderem um die Notwendigkeit des menschen-zentrierten Marketings und um die Relevanz der Unt… Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials) (German Edition)


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