Service Speed Technology Around Service PDF F583aee46

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by John Tschohl : e-Service : Speed, Technology and Price Built Around Service

ISBN : #0963626868 | Date : 2001-05-20

Description :

PDF-702b8 | Loaded with facts, predictions, anecdotes, and role models, e-Service is a must-read for anyone in business. Whether you are currently selling products or services via the internet, or planning to institute a cyberspace operation, this is one book you don’t want to miss. Tschohl draws on his extensive experience and expertise in customer service in sharing a wealth of information that will keep yo… e-Service : Speed, Technology and Price Built Around Service


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Marketing Social Webinars Business Budget PDF Bb0ac3605

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Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget PDF




by Peter VanRysdam : Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget

ISBN : #1601383177 | Date : 2010-07-02

Description :

PDF-3a98e | Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have b… Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget


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[Pub.20uvq] Marketing in a Web 2.0 World Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget PDF | by Peter VanRysdam


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Internet Management Nonprofits Strategies Secrets PDF 58de663e7

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Internet Management for Nonprofits: Strategies, Tools and Trade Secrets PDF




by Ted Hart : Internet Management for Nonprofits: Strategies, Tools and Trade Secrets

ISBN : #0470539569 | Date : 2010-04-26

Description :

PDF-8117b | The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial … Internet Management for Nonprofits: Strategies, Tools and Trade Secrets


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[Pub.79ovp] Internet Management for Nonprofits: Strategies, Tools and Trade Secrets PDF | by Ted Hart


Internet Management for Nonprofits: Strategies, Tools and Trade Secrets by by Ted Hart

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Internationaler Commerce Barrieren Konsumentensicht Betriebswirtschaftliche PDF 6f2b3cd71

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Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition) PDF




by Georg Fassott : Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition)

ISBN : #3835006703 | Date : 2007-03-27

Description :

PDF-85d1a | Georg Fassott untersucht das internationale Konsumentenverhalten im Internet. Hierzu nutzt er Erkenntnisse aus dem Technologie-Akzeptanz-Modell und der Flow-Forschung. Anhand einer Internet- und Telefonbefragung in Deutschland überprüft er sein Modell empirisch. Als Auswertungsverfahren wählt er den Partial-Least-Squares-Strukturvergleichsansatz (PLS). Abschließend erarbeitet er Handlungsempfe… Internationaler E-Commerce: Chancen und Barrieren aus Konsumentensicht (neue betriebswirtschaftliche forschung (nbf)) (German Edition)


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Empowering Brands Customer Integration Classification PDF 10ad834a5

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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) PDF




by Jörg Sesselmann : Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)

ISBN : #3658116382 | Date : 2015-11-09

Description :

PDF-6e99c | Jörg Sesselmann presents the first comprehensive guide to customer integration from a branding perspective. The author establishes a classification of the vast landscape of co-creation, co-design, co-production, interactive value creation and mass customization and evaluates benefits and success factors for brands. He provides insight into leading case studies from the fast food, apparel and toy … Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters)


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Empowering Brands with Customer Integration: Classification, Benefits and Success Factors (BestMasters) by by Jörg Sesselmann

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Marketing Technology Customer Commitment Economy PDF Ce55f115b

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Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science) PDF




: Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)

ISBN : #3319117785 | Date : 2014-11-04

Description :

PDF-0ece2 | ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.   Founded in 1971, the Academy of Marketing Science is … Marketing, Technology and Customer Commitment in the New Economy: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference … of the Academy of Marketing Science)


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Ethics Marketing Communications Towards Perspective PDF B7880b4aa

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Ethics in Marketing and Communications: Towards a Global Perspective PDF




: Ethics in Marketing and Communications: Towards a Global Perspective

ISBN : #0230358551 | Date : 2011-12-13

Description :

PDF-c0dc4 | This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work…. Ethics in Marketing and Communications: Towards a Global Perspective


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Integrated Marketing Communication Creative Implementation PDF 3649e0e4a

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Integrated Marketing Communication: Creative Strategy from Idea to Implementation PDF




by Robyn Blakeman : Integrated Marketing Communication: Creative Strategy from Idea to Implementation

ISBN : #1442221224 | Date : 2014-07-10

Description :

PDF-84f5d | Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. … Integrated Marketing Communication: Creative Strategy from Idea to Implementation


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Digital Marketing Strategies Leading Experts PDF C5b3088ce

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Digital Marketing: Global Strategies from the World’s Leading Experts PDF




by Yoram (Jerry) Wind : Digital Marketing: Global Strategies from the World’s Leading Experts

ISBN : #0471361224 | Date : 2001-02-09

Description :

PDF-95fe9 | The first in a series of books from Wharton’s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, Uni… Digital Marketing: Global Strategies from the World’s Leading Experts


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Digital Marketing: Global Strategies from the World’s Leading Experts by by Yoram (Jerry) Wind

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Economics Network Industries Oz Shy PDF 7c677c189

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by Oz Shy : The Economics of Network Industries

ISBN : #0521805007 | Date : 2001-01-08

Description :

PDF-a8df3 | Networks are fastest-growing components in most industries. Network industries include the Internet, e-mail, telephony, computer hardware and software, music and video players, and service operations in businesses overseas, banking, law, and airlines. Oz Shy conveys the essential features of how strategic interactions among firms are affected by network activity, and how social interaction influen… The Economics of Network Industries


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